Marketing & SEO

Apollo.io

Apollo is an AI go-to-market system for sales teams that combines a prospecting workspace, outreach, AI agents and a B2B database of 240M+ contacts and 30M+ accounts, used by 600,000+ companies. Agents learn the business, then research acco

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What to know before choosing

Official-site material has been collected and reviewed in the product profile below. Pricing and platform details remain unverified unless a specific sourced statement is shown.

Evidence

The AI GTM System for Go-to-Market Teams | Apollo ↗, Apollo.io Pricing Plans | Sales Intelligence Platform Pricing ↗

Official-site collection and source-backed editorial review. Last source review is not a date of product testing.

Product details from official sources

Apollo is an AI go-to-market system for sales teams that combines a prospecting workspace, outreach, AI agents and a B2B database of 240M+ contacts and 30M+ accounts, used by 600,000+ companies. Agents learn the business, then research accounts, build lists, write outreach, follow up and book meetings, with agent memory claimed to get sharper over time. Apollo MCP connects Apollo to Claude, ChatGPT and Perplexity so prospecting, enrichment, sequencing and CRM updates happen inside an AI chat conversation, at no separate cost beyond the Apollo plan. There is a free Starter plan that stays free with no time limit; paid tiers include Basic, Professional and Custom. Apollo uses credits as the currency for activities such as emails, phone numbers, email warmup and AI-researched data; credits are pooled across the team, granted upfront each billing cycle, and do not roll over. All seats on an account share the same plan level.

Capabilities and conditions

  • Its agents research, build lists, write outreach, follow up and book meetings, prompting users at the key moments. Source ↗
  • The database is described as 240M+ contacts and 30M+ accounts with trusted, regularly refreshed B2B data. Source ↗
  • There is a free Starter plan that stays free with no time limit; a trial gives access to most features before committing. Source ↗
  • Credits are granted upfront each billing cycle, reset at the start of the next cycle, and do not roll over if unused. Source ↗

Price and free allowance

See the sourced plan statements above; confirm currency, billing period and checkout eligibility on the vendor site.

Published-source profile · collected 2026-10-17. Automated collection followed by editorial review. These are vendor-published claims, not hands-on product test results.

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