Lavender

A closer look at Lavender

Lavender is an AI sales-email coach. Its Email Coach scores emails and templates against best practice, suggests drafts, personalizes with prospect data and gives real-time coaching, working inside Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong. Its newer product Ora is an AI sales agent that drafts emails in a top seller's style: agents are built for free and cost $500 per agent per month at launch, sending 1,000 emails a month to over 4,000 contacts a year per agent.

Editorial guidance based on published documentation. The workflow below is a suggested starting point, not a measured product result.

When to choose Lavender

• SDRs and AEs who want every outbound email scored and coached before it goes out.
• Sales teams whose managers want coaching data: the Coaching Dashboard tracks performance, ROI and who needs help.
• Teams that want an AI agent to draft cold email at scale: Ora drafts like a top seller, backed by billions of emails, and is built for free before launch.

When to choose something else

• Teams that need more than 1,000 emails a month per Ora agent at launch: the launch allowance is 1,000 emails a month to over 4,000 contacts a year per agent, and volume scales with each agent launched.
• Teams that need Ora for less than $500 per agent per month at launch: the launch price is $500 per agent per month, with no annual commitment and monthly payment.

A practical starting workflow

1. Install the Email Coach for free into the inbox (Gmail, Outlook or another listed integration).
2. Write an email and read its Lavender score; let the Coach flag and fix whatever holds replies back, aiming for 90 or above.
3. Use the Personalization Assistant's prospect data and personality insights to personalize the draft before sending.
4. For Ora, upload a lead list by CSV or connect Salesforce, train the agent on what works in the inbox, and give it instructions like a rep.
5. Launch the Ora agent: building is free, and at launch each agent costs $500 per month and sends 1,000 emails a month to over 4,000 contacts a year.

Check before committing

• No paid prices for the Email Coach itself are stated on the pages read (the /pricing URL returns 404); only the free install and the Ora launch price are evidenced. The Coach's paid tiers, if any, are unknown from the pages read.
• The 42% reply increase, 200% meetings increase and 300% pipeline increase quoted on the Coach page are a single customer quote (Lucidworks), not a measured result for this directory.
• The directory slug is spelled 'lavendar-ai' while the product and domain are 'Lavender' / lavender.ai; the entry keeps the directory slug and uses the correct product name.
• This page is based on public website text only (text fetch); the product was not run and no account was created.

Common questions

Compare approaches for this task

• Outreach — Mid-market to enterprise sales organizations that need rep orchestration at scale, governance, forecasting and deep Salesforce integration.
• Apollo.io — Sales and go-to-market teams that want prospecting data, outreach sequences, and deal management in one platform.
• HubSpot — Companies standardizing on HubSpot's CRM that need marketing automation, lead scoring, and attribution living in the same database as sales and service — especially teams that will actually use Profes
• Gong — Sales organizations of 50+ seats with process discipline that will act on conversation insights and can support the implementation effort.