Leonardo
Token-based image, video, and design generation with editing and custom-model tools.
No screenshot is being claimed for this listing. Use the official website to inspect the current interface.
What to know before choosing
Good fit
Building prompt-based visual concepts, iterating with reference images, and organizing model-assisted design work.
Limits and trade-offs
Token costs vary by model, resolution, references, and output count; the free tier’s creations are public, while paid tiers show private creations. Check the current token cost before each run.
Plans and free allowances
Free includes 150 daily fast tokens. With Pay Yearly selected, the pricing page displays monthly equivalents of $12 (Essential), $30 (Premium), and $60 (Ultimate). Annual billing is distinct from paying monthly; confirm the full-year charge and billing currency before subscribing.
Evidence
Official individual and team pricing ↗ (reviewed 2026-10-15), Official token usage FAQ ↗ (reviewed 2026-10-15)
Official published documentation reviewed; not a product test. Last source review is not a date of product testing.
A closer look at Leonardo
Leonardo provides image and video generation alongside editing, upscaling, and custom-model features. Its token system makes costs depend on the selected model and settings, so inspect the displayed cost before building a repeatable workflow.
Editorial guidance based on published documentation. The workflow below is a suggested starting point, not a measured product result.
When to choose Leonardo
- Creating concept images and refining them with prompt, reference, or editing controls.
- Exploring image and video workflows within one account.
- Training a personal model when a repeated visual direction warrants setup time.
When to choose something else
- Projects that require free generations to remain private; the free plan marks creations public.
- Budgets that need an identical cost for every model, size, and reference-image count.
- Automated volume commitments without checking token cost and queue limits.
A practical starting workflow
- Choose a goal such as a product concept, campaign visual, or image edit.
- Select the model and settings, then check the token cost shown before generation.
- Use a reference image only when you have permission to use and upload it.
- Compare variants against the brief and refine only the strongest direction.
- Review privacy settings and model-specific terms before sharing or commercial use.
Check before committing
- Token costs vary by model, image or video feature, reference images, settings, size, and output count.
- The current pricing page shows yearly billing selected and labels displayed amounts before tax; its dollar symbol does not specify billing currency.
Common questions
How many free tokens are included?
Leonardo’s token FAQ says free users receive 150 tokens daily.
Can I see a token cost before generating?
The FAQ says the action’s token cost is generally shown on the relevant button before generation.
Are free creations private?
The pricing page lists free creations as public and Essential, Premium, and Ultimate creations as private.
Compare approaches for this task
- Midjourney — Exploring visual directions, styles, and image variants from detailed prompts.
- Ideogram — Developing posters, social graphics, and other layouts where visible wording is part of the concept.
- Adobe Firefly — Drafting visual assets and editing images in workflows that may also use Adobe creative apps.