Hootsuite
Social media management suite: create, publish, listen, care and advocate in one place.
At a glance
Price not confirmed · Source review 2026-11-04- Price & billing
The pricing page read states paid plans start at $99 for a Standard plan, $199 for a Professional plan, and up to $399 for an Advanced plan, with custom solutions available; the page read names no currency and no billing period for these starting amounts, so no settled charge is recorded here.
- Free allowance
Not separately confirmed. Check the current plan before relying on a free allowance.
- Best suited to
Social teams that run creation, publishing, inbox, listening and advocacy in one suite.; Brands that need analytics, ROI tracking and reputation management.
Fit is editorial guidance, not a measured result.- Platforms
Access: not separately verified. Operating systems not separately verified.
Published-source facts and editorial guidance. No product test is implied. Confirm current conditions before purchase.
No product screenshot is claimed for this listing. Use the official website ↗ to inspect the current interface.
What to know before choosing
Good fit
Social teams that run creation, publishing, inbox, listening and advocacy in one suite.; Brands that need analytics, ROI tracking and reputation management.
Limits and trade-offs
A broad suite, so smaller teams may use only part of it.; Plan amounts are starting prices by plan type.
Plans and free allowances
The pricing page read states paid plans start at $99 for a Standard plan, $199 for a Professional plan, and up to $399 for an Advanced plan, with custom solutions available; the page read names no currency and no billing period for these starting amounts, so no settled charge is recorded here.
Evidence
Hootsuite homepage ↗ (reviewed 2026-11-04), Hootsuite plans ↗ (reviewed 2026-11-04)
Official published documentation reviewed; not a product test
Dates: Last reviewed 2026-11-04. Last reviewed is the latest source or editorial review date; it is not a content-change date.
A closer look at Hootsuite
Hootsuite is a social media marketing and management tool, presented as Hootsuite Social OS: everything social in one place, connected by AI. The suite has five products: Perch for content creation, planning and publishing, Nest for social inbox and customer care, Lumen for insights and listening, Wisdom for social-first AI, and Parliament for employee advocacy. Solutions cover social media management, analytics, scheduling, ROI tracking, employee advocacy, engagement and inbox, reputation management, social listening, brand monitoring, crisis management, review management, market research, audience insights, product research, trend research and competitive analysis, for industries from financial services and government to healthcare, technology, consumer goods, small business, hospitality, education, agencies and nonprofits.
Editorial guidance based on published documentation. The workflow below is a suggested starting point, not a measured product result.
When to choose Hootsuite
- Social teams that run content creation, planning, publishing, inbox care, insights, listening and employee advocacy in one suite.
- Brands that need social analytics, scheduling, ROI tracking, engagement, reputation management and brand monitoring.
When to choose something else
- Individuals who only post occasionally to one network, since Hootsuite is a full social management suite for teams and brands.
- Teams that need only a single function, such as scheduling alone, since Hootsuite bundles creation, inbox, listening, AI and advocacy.
A practical starting workflow
- Plan and create content in Perch, then publish on schedule.
- Handle replies and customer care in the Nest social inbox.
- Listen and measure with Lumen insights, analytics and ROI tracking.
- Amplify with Wisdom AI and Parliament employee advocacy.
Check before committing
- Plan amounts on the pricing page are presented as starting prices by plan type, so the final price for a team's seats and add-ons must be confirmed with the vendor.
- The suite is broad, with five named products, so smaller teams may use only part of it.
- Social platform availability and features depend on the networks connected, so a network not connected is not managed.
Common questions
What is Hootsuite?
Hootsuite is a social media marketing and management tool, now presented as Hootsuite Social OS: everything social in one place, connected by AI.
What are Hootsuite's five Social OS products?
Perch for content creation, planning and publishing, Nest for social inbox and customer care, Lumen for insights and listening, Wisdom for social-first AI, and Parliament for employee advocacy.
What does Hootsuite cost?
The pricing page states paid plans start at $99 for Standard, $199 for Professional and up to $399 for Advanced, with custom solutions available.
Compare approaches for this task
Sources and checks
Last source review is not a date of product testing. No rating or test result is implied by inclusion. Check the current plan and terms before buying.