Vista Social vs Metricool
The split is analytics-led solo work versus team operations. Metricool offers a free plan with paid starting around $20-25/mo, bundling publishing, analytics, competitor research, and paid-media reporting in one brand-based plan. Vista Social starts around $79/mo and adds the team layer: social inbox, reviews, approvals, tasks, and AI assistance. Metricool is the cheaper fit for a creator or small team that lives in analytics and competitor tracking. Vista Social is the fit when several people, clients, or locations share the social operation. Third-party comparisons in 2026 reach the same split. There is no measured quality winner in this review.
| Decision point | Vista Social | Metricool |
|---|---|---|
| Best suited to | Agencies and multi-brand teams that need many profiles under one plan with AI assistance. | Social media managers and small agencies juggling multiple brands who need scheduling, analytics, and competitor tracking in one place. |
| Plans and cost | Professional $99/month ($950/year, about $79/month equivalent) for 15 profiles and 2 users. Advanced $199/month ($1,910/year, about $159/month equivalent) for 30 profiles and 3 users. Scale $449/month ($4,310/year, about $359/month equivalent) for 70 profiles and 4 users. AI credits: 1,000, 2,000, and 3,500 respectively. Add-ons: X publishing $29/month, listening from $75/month, employee advocacy from $199/month. No free tier; 14-day trial with no card. The pricing page shows both headline monthly prices and lower annual-billing monthly equivalents; older August 2026 blog prices are superseded. | Free $0 (1 brand, 20 posts per month, 5 competitors, 30-day analytics, AI assistant, MCP; no LinkedIn or X). Starter from $20/month billed annually ($25 month-to-month) for up to 10 brands (5-brand entry price; 10 brands $36 annually/$45 monthly). Advanced from $53/month billed annually ($67 month-to-month) for up to 50 brands (15-brand entry; 25 brands $85/$107; 50 brands $159/$210). Custom is quoted. X publishing is a $10 per month add-on per connected account on paid tiers; prices exclude VAT; paid unlimited publishing is subject to Fair Use. |
| Limitations | X publishing, social listening, and employee advocacy are paid add-ons, so the base price is not the full cost for teams that need them. Older blog prices ($79/$149/$349 monthly) no longer apply. | The free plan excludes LinkedIn and X; paid 'unlimited' publishing is subject to a Fair Use policy, and X publishing costs an extra $10 per connected account per month on paid tiers. |
Use the same input
A two-person team runs social for one brand on 4 networks. Schedule a month of posts, track competitor pages, and report monthly performance to the founder in one dashboard.
What a successful result must preserve
The tool must combine scheduling with competitor tracking and reporting; pricing is compared on entry paid tiers, with team/approval features noted where they differ.
Evidence and test status
Official specification comparison. Pricing (Metricool free plan available, paid from about $20-25/mo; Vista Social from about $79/mo) and feature summaries come from vendor pages and third-party directories re-checked October 2026. We did not run a scored hands-on comparison; no quality ranking is claimed.
- Vista Social — Vista Social official pricing page ↗ (reviewed 2026-10-31), Vista Social official homepage ↗ (reviewed 2026-10-31)
- Metricool — Metricool official free-vs-premium plans page ↗ (reviewed 2026-10-31), Metricool official homepage ↗ (reviewed 2026-10-31)