Metricool
Social media analytics and scheduling tool for managing content across platforms.
At a glance
Price not confirmed · Source review 2026-10-31- Price & billing
Free $0 (1 brand, 20 posts per month, 5 competitors, 30-day analytics, AI assistant, MCP; no LinkedIn or X). Starter from $20/month billed annually ($25 month-to-month) for up to 10 brands (5-brand entry price; 10 brands $36 annually/$45 monthly). Advanced from $53/month billed annually ($67 month-to-month) for up to 50 brands (15-brand entry; 25 brands $85/$107; 50 brands $159/$210). Custom is quoted. X publishing is a $10 per month add-on per connected account on paid tiers; prices exclude VAT; paid unlimited publishing is subject to Fair Use.
- Free allowance
Free $0 (1 brand, 20 posts per month, 5 competitors, 30-day analytics, AI assistant, MCP; no LinkedIn or X).
- Best suited to
Social media managers and small agencies juggling multiple brands who need scheduling, analytics, and competitor tracking in one place.
Fit is editorial guidance, not a measured result.- Platforms
Access: Web. Operating systems: Web. Deployment: Vendor cloud.
Published-source facts and editorial guidance. No product test is implied. Confirm current conditions before purchase.
No product screenshot is claimed for this listing. Use the official website ↗ to inspect the current interface.
What to know before choosing
Good fit
Social media managers and small agencies juggling multiple brands who need scheduling, analytics, and competitor tracking in one place.
Limits and trade-offs
The free plan excludes LinkedIn and X; paid 'unlimited' publishing is subject to a Fair Use policy, and X publishing costs an extra $10 per connected account per month on paid tiers.
Plans and free allowances
Free $0 (1 brand, 20 posts per month, 5 competitors, 30-day analytics, AI assistant, MCP; no LinkedIn or X). Starter from $20/month billed annually ($25 month-to-month) for up to 10 brands (5-brand entry price; 10 brands $36 annually/$45 monthly). Advanced from $53/month billed annually ($67 month-to-month) for up to 50 brands (15-brand entry; 25 brands $85/$107; 50 brands $159/$210). Custom is quoted. X publishing is a $10 per month add-on per connected account on paid tiers; prices exclude VAT; paid unlimited publishing is subject to Fair Use.
Evidence
Metricool official free-vs-premium plans page ↗ (reviewed 2026-10-31), Metricool official homepage ↗ (reviewed 2026-10-31)
Official published page review; no authenticated product test
Dates: Last reviewed 2026-10-31. Last reviewed is the latest source or editorial review date; it is not a content-change date.
A closer look at Metricool
Metricool is a social management platform priced by brand count: schedule posts, analyze performance, track competitors, and use an AI assistant across all connected networks. The free tier covers one brand with limits, and paid tiers scale from a handful of brands to fifty, with X publishing as a separate add-on.
Editorial guidance based on published documentation. The workflow below is a suggested starting point, not a measured product result.
When to choose Metricool
- Social media managers and small agencies juggling multiple brands who need scheduling, analytics, and competitor tracking together.
- Teams that want an AI assistant with adjustable instructions on the Advanced tier.
- Managers who value a free tier for a single brand before committing.
When to choose something else
- Single-brand users who only need scheduling on one or two channels, where a per-channel plan may cost less; compare the brand price against the channel price for your exact channel count.
- Teams that need LinkedIn or X on a free plan.
- Enterprises that need custom compliance or procurement terms, which require the quoted Custom tier.
A practical starting workflow
- Connect each brand's social accounts and confirm which networks are covered on your tier.
- Plan content on the calendar and schedule posts across brands from one view.
- Review analytics per brand and compare against up to 5 competitors on free, more on paid.
- Use the AI assistant to draft or adjust posts, and add X publishing where the brand needs it.
Check before committing
- The free plan excludes LinkedIn and X entirely, so managers who need those channels must pay from the start.
- X publishing costs an extra $10 per month per connected account on paid tiers, on top of the brand-based plan price.
- Paid 'unlimited' publishing is subject to a Fair Use policy, and listed prices exclude VAT, so the checkout total can exceed the headline figure.
- Pricing and feature availability may change; confirm current terms on the official website before committing.
Common questions
What does the free plan exclude?
The free plan covers 1 brand, 20 posts per month, 5 competitors, 30-day analytics, the AI assistant, and MCP access, but it does not include LinkedIn or X.
How does brand pricing scale?
Starter starts at $20 per month billed annually ($25 month-to-month) for up to 10 brands, with the 5-brand entry price; 10 brands cost $36 annually or $45 monthly. Advanced starts at $53 annually ($67 monthly) for up to 50 brands, stepping up by brand count to $159/$210 for 50 brands.
Is X publishing included in paid plans?
No. X publishing is a $10 per month add-on per connected account, available only on paid tiers.
Compare approaches for this task
- Buffer — Solo creators and small teams scheduling social posts across a few channels on a per-channel budget.
- Vista Social — Agencies and multi-brand teams that need many profiles under one plan with AI assistance.
Sources and checks
Last source review is not a date of product testing. No rating or test result is implied by inclusion. Check the current plan and terms before buying.