Rep AI vs Zoovu
Both market an AI shopping assistant, aimed at very different store sizes. Rep AI is built for Shopify: a proactive AI sales associate whose behavioral AI opens chats with hesitating shoppers to recommend products and guide them to checkout, with 24/7 GPT-powered support automation and handoff to Gorgias or Zendesk. Pricing is plan-based: Sales starts at $12/month, Support at $49/month, and Concierge at $130/month, each with a 14-day free trial; there is no long-term free plan for 100 visitors/month. Zoovu's Zoe is the enterprise AI shopping assistant: conversational Q&A grounded in your enriched catalog data, deployable on websites and in-store kiosks across 200+ languages, sold through request pricing per capability bundle, with no published plan amount. Choose Rep AI if you run on Shopify and want a fast AI concierge; choose Zoovu if you are an enterprise brand needing multi-channel, catalog-grounded guided selling. No hands-on comparison was run; no winner is claimed.
| Decision point | Rep AI | Zoovu |
|---|---|---|
| Best suited to | Ecommerce brands that want AI sales and support on their store | Consumer brands with large or complex catalogs where shoppers need guidance to reach the right product, since Zoovu turns catalogs into guided selling assistants, AI search, and configurators on one engine.; Business-to-business sellers of configurable or technical products, since Zoovu supports visual configuration, real-time bill of materials, compatibility, and pricing logic for complex orders. |
| Plans and cost | Verified on the official pricing page reviewed on 2026-11-02: the Sales plan starts at $12 a month, Support starts at $49 a month, and Concierge starts at $130 a month. Every plan includes a 14-day free trial. Recheck official pricing before purchase. | Pricing is tailored to the catalog: the pricing page offers Request pricing for each capability bundle (Product Data Enrichment, Product Discovery and Configuration, AI Search and Merchandising, and AI Shopping Assistant) and publishes no plan amount, so no plan, price, or free allowance is recorded in this pass. |
| Limitations | The reviewed pricing page shows starting rates and add-on prices but does not describe full tier ladders or refund terms; those details were not verified. | Individual shoppers looking to buy a single product, since Zoovu is a platform sold to ecommerce brands and teams, not a storefront for end buyers.; Teams that only need a basic storefront search box with no guided selling, configuration, or catalog enrichment, since Zoovu is built around enriched catalogs, guided discovery, and configurators. |
Use the same input
Ask both the same three shopper questions ('which of these jackets survives rain?', 'what goes with this dress?', 'where is my order?') and score answer accuracy, product recommendation relevance, and how gracefully each hands off when it cannot answer.What a successful result must preserve
The tool must act as an AI shopping assistant that answers product questions, recommends products, and works across the shopper's journey.
Evidence and test status
Official specification comparison. Prices re-checked October 24, 2026: Rep AI Sales from $12/month, Support from $49/month, Concierge from $130/month, each with a 14-day free trial; Zoovu publishes no plan amount and prices by request per capability bundle. We did not run the scored test; no ranking is claimed.
- Rep AI — Official homepage ↗ (reviewed 2026-11-02), Official pricing page ↗ (reviewed 2026-11-02)
- Zoovu — Zoovu homepage ↗ (reviewed 2026-11-04), Zoovu pricing ↗ (reviewed 2026-11-04), Zoovu overview ↗ (reviewed 2026-11-04), Zoovu guided selling ↗ (reviewed 2026-11-04)