THEO
A tool to transform business content into AI-ready formats for improved AI assistant responses.
At a glance
Paid · Source review 2026-11-02- Price & billing
Official homepage pricing reviewed 2026-11-02: Competitive Positioning Research 149 euros per report; MCP add-on from 49 euros per month; Custom Research from 2,500 euros per engagement.
- Free allowance
Not separately confirmed. Check the current plan before relying on a free allowance.
- Best suited to
Strategists who need verified, sourced category and positioning research
Fit is editorial guidance, not a measured result.- Platforms
Access: not separately verified. Operating systems not separately verified.
Published-source facts and editorial guidance. No product test is implied. Confirm current conditions before purchase.
No product screenshot is claimed for this listing. Use the official website ↗ to inspect the current interface.
What to know before choosing
Good fit
Strategists who need verified, sourced category and positioning research
Limits and trade-offs
Prices are in euros; Custom Research is priced from 2,500 euros per engagement and is not contracted as an exact tier price; Enterprise pricing is custom.
Plans and free allowances
Official homepage pricing reviewed 2026-11-02: Competitive Positioning Research 149 euros per report; MCP add-on from 49 euros per month; Custom Research from 2,500 euros per engagement.
Evidence
Official homepage ↗ (reviewed 2026-11-02)
Official published page review; no authenticated product test
Dates: Last reviewed 2026-11-02. Last reviewed is the latest source or editorial review date; it is not a content-change date.
A closer look at THEO
THEO Strategist is a competitive positioning intelligence platform: it delivers verified, sourced research on any product category and competitor positioning in any market, in hours, with 15 sections built with the CLEAR methodology and AI-ready outputs for ChatGPT and Claude.
Editorial guidance based on published documentation. The workflow below is a suggested starting point, not a measured product result.
When to choose THEO
- Strategists who need a structured, cited read of a whole category and its positioning white space
- Teams that want competitor research they can pull and reshape inside ChatGPT or Claude
When to choose something else
- Users who want ongoing monitoring now, since ongoing monitoring is described as a future capability
- Users who need dollar pricing rather than euro pricing, since THEO prices are in euros
A practical starting workflow
- Provide a brand, product and market focus, or send competitor URLs for profiling across 20 dimensions
- Let THEO discover competitors across four perspectives, direct, functional alternatives, new entrants and regional variations, with 3-layer validation
- Receive a structured positioning report in hours, with 15 sections, positioning maps and source attribution, then connect via MCP to pull, compare and reshape it in ChatGPT or Claude
Check before committing
- Vendor claims on the official page are not guarantees; actual results, quality and availability must be tested in the product.
- Prices and features may change after this review; recheck the official site before purchase or signup.
Common questions
What is THEO?
A competitive positioning intelligence platform that delivers structured, multi-perspective competitor analysis, mapping territories, surfacing convergence patterns and identifying risks.
How is THEO different from ChatGPT for positioning research?
ChatGPT requires ad-hoc prompting and gives inconsistent results, while THEO uses systematic frameworks, finds competitors ChatGPT misses, analyzes visual communication patterns and delivers positioning maps automatically.
How much does THEO cost?
Competitive Positioning Research is 149 euros per report when you provide competitors, the MCP add-on is from 49 euros per month, and Custom Research starts from 2,500 euros per engagement.
Will THEO replace me as a strategist?
No, THEO handles mechanical overhead such as competitor discovery, data compilation and pattern recognition, while you handle strategic interpretation, positioning decisions and client recommendations.
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Sources and checks
Last source review is not a date of product testing. No rating or test result is implied by inclusion. Check the current plan and terms before buying.