Product Metrics
A tool to analyze products and optimize ad spend allocation.
At a glance
Price not confirmed · Source review 2026-11-01- Price & billing
No tier amount was verified on the official homepage reviewed on 2026-11-01; the page links to pricing but no subscription price appears in the reviewed homepage text. Recheck official pricing before purchase.
- Free allowance
Not separately confirmed. Check the current plan before relying on a free allowance.
- Best suited to
Ecommerce teams optimizing Google Shopping on profit, not just ROAS
Fit is editorial guidance, not a measured result.- Platforms
Access: not separately verified. Operating systems not separately verified.
Published-source facts and editorial guidance. No product test is implied. Confirm current conditions before purchase.
No product screenshot is claimed for this listing. Use the official website ↗ to inspect the current interface.
What to know before choosing
Good fit
Ecommerce teams optimizing Google Shopping on profit, not just ROAS
Limits and trade-offs
The reviewed homepage text does not list subscription tier prices; the €139.99 figure on the page is illustrative competitor price data, not a Product Metrics price.
Plans and free allowances
No tier amount was verified on the official homepage reviewed on 2026-11-01; the page links to pricing but no subscription price appears in the reviewed homepage text. Recheck official pricing before purchase.
Evidence
Official homepage ↗ (reviewed 2026-11-01)
Official published page review; no authenticated product test
Dates: Last reviewed 2026-11-01. Last reviewed is the latest source or editorial review date; it is not a content-change date.
A closer look at Product Metrics
Product Metrics is product-level Google Shopping optimisation: understand performance, segment every product into six segments, see what a click really sells, and see inside Performance Max. Its segmentation puts every product in one of six segments: Stars (high volume, high return), Question Marks (high volume, medium return), Cash Cows (low volume, high return), Dogs (high volume, low return), Drainers (low volume, no return), and Ghosts (inactive, no impressions, no clicks), where volume is advertising clicks and return is ROAS or POAS. It adds competitor prices, inventory insights, full signal tracking that is server-side and adblocker-proof, product score weighing margin, price, stock, and returns, WHEN/THEN rules you control, Merchant Center labels, and integrations with Shopify, WooCommerce, Magento, Lightspeed, and Shopware 6, sending profit to Google Ads and Meta, plus free tools such as POAS and break-even ROAS calculators.
Editorial guidance based on published documentation. The workflow below is a suggested starting point, not a measured product result.
When to choose Product Metrics
- Ecommerce teams optimizing Google Shopping product by product
- Advertisers who want profit-based (POAS) decisions, not ROAS alone
- Stores needing server-side, adblocker-proof conversion tracking
When to choose something else
- Stores that only run brand search ads without Shopping
- Sellers who want a simple ad dashboard without product segmentation
A practical starting workflow
- Connect your store and ad platforms
- Let Product Metrics segment every product into six segments
- Add business context: competitor prices, inventory, and product score
- Set WHEN/THEN rules and Merchant Center labels, then optimize Shopping and Performance Max product by product
Check before committing
- Vendor claims on the official page are not guarantees; actual results, quality and availability must be tested in the product.
- Prices and features may change after this review; recheck the official site before purchase or signup.
Common questions
What is Product Metrics?
It is product-level Google Shopping optimisation: understand performance, segment products, see what a click really sells, and see inside Performance Max.
What are the six segments?
Stars, Question Marks, Cash Cows, Dogs, Drainers, and Ghosts, based on advertising clicks (volume) and ROAS or POAS (return).
What is POAS?
Profit on ad spend: the homepage explains that at a ROAS of 4, 20% margin gives POAS 0.8 (a loss), 30% gives 1.2, and 50% gives 2, with break-even POAS at 1.
What free tools are offered?
A POAS calculator, a break-even ROAS calculator, a Google Ads budget calculator, MER and nCAC calculators, platform fee calculators, and tracking checks.
Compare approaches for this task
Sources and checks
Last source review is not a date of product testing. No rating or test result is implied by inclusion. Check the current plan and terms before buying.