Hookova
Second-by-second hook analysis for short-form video.
At a glance
Free + paid · Source review 2026-11-04- Price & billing
Free $0 verified: 3 one-time credits plus 2 saves per day. Paid tiers are page observations in $ without a named currency: Basic $20 per month with 50 credits per month, Pro $49 per month with 100 credits per month.
- Free allowance
Free $0 verified: 3 one-time credits plus 2 saves per day.
- Best suited to
Short-form creators and editors who want to understand why a Short stops the scroll, with a shot-by-shot breakdown of a reference video.; Agencies and content leads who want a reproduction storyboard to hand to a crew, with framing, camera, technique, and a recipe per shot.; Creators who want to save references, transcribe videos, and publish together in one plan across apps, with MCP access from Claude, ChatGPT, and Cursor.
Fit is editorial guidance, not a measured result.- Platforms
Access: not separately verified. Operating systems not separately verified.
Published-source facts and editorial guidance. No product test is implied. Confirm current conditions before purchase.
No product screenshot is claimed for this listing. Use the official website ↗ to inspect the current interface.
What to know before choosing
Good fit
Short-form creators and editors who want to understand why a Short stops the scroll, with a shot-by-shot breakdown of a reference video.; Agencies and content leads who want a reproduction storyboard to hand to a crew, with framing, camera, technique, and a recipe per shot.; Creators who want to save references, transcribe videos, and publish together in one plan across apps, with MCP access from Claude, ChatGPT, and Cursor.
Limits and trade-offs
Free plan users who want more than 3 hook analyses, 3 transcripts, or 2 saves a day, since those caps sit on the free tier while Basic covers 50 credits a month and Pro covers 100.; Users who want failed runs to consume credits, which Hookova explicitly does not do: failed runs never use credits.; Users who want only a video editor, since Hookova is presented as a save, analyze, and publish workflow for hooks, not an editing suite.
Plans and free allowances
Free $0 verified: 3 one-time credits plus 2 saves per day. Paid tiers are page observations in $ without a named currency: Basic $20 per month with 50 credits per month, Pro $49 per month with 100 credits per month.
Evidence
Official homepage ↗ (reviewed 2026-11-04), Official pricing page ↗ (reviewed 2026-11-04), Official FAQ page ↗ (reviewed 2026-11-04)
Official published documentation reviewed; not a product test
Dates: Last reviewed 2026-11-04. Last reviewed is the latest source or editorial review date; it is not a content-change date.
A closer look at Hookova
Hookova is a second-by-second hook analysis tool for short-form video: save a reference Short, get a shot-by-shot breakdown with framing, camera, and technique per shot plus a recipe to recreate it, then publish from the same plan, with a free tier of 3 one-time credits and 2 saves a day and Basic and Pro monthly plans.
Editorial guidance based on published documentation. The workflow below is a suggested starting point, not a measured product result.
When to choose Hookova
- Short-form creators and editors who want to understand why a Short stops the scroll, with a shot-by-shot breakdown of a reference video.
- Agencies and content leads who want a reproduction storyboard to hand to a crew, with framing, camera, technique, and a recipe per shot.
- Creators who want to save references, transcribe videos, and publish together in one plan across apps, with MCP access from Claude, ChatGPT, and Cursor.
When to choose something else
- Free plan users who want more than 3 hook analyses, 3 transcripts, or 2 saves a day, since those caps sit on the free tier while Basic covers 50 credits a month and Pro covers 100.
- Users who want failed runs to consume credits, which Hookova explicitly does not do: failed runs never use credits.
- Users who want only a video editor, since Hookova is presented as a save, analyze, and publish workflow for hooks, not an editing suite.
A practical starting workflow
- Save a reference video with one button from TikTok, YouTube, Instagram, RedNote, or any web page.
- Analyze it into a timeline of shots, each with framing, camera work, speech, and reproduction notes, including hook shots in the first three seconds flagged.
- Walk out with a shot list of up to 60 rows with a keyframe each, exportable to Excel, PDF, or subtitles, and publish to social accounts from the same plan.
Check before committing
- The free tier is recorded as a standing free capacity with its one-time credits and daily saves stated in the allowance text, because the free tier combines one-time credits with a daily save limit and no monthly allowance cycle fits it exactly.
- The FAQ page lists several questions with only the first answer in the text read, so the remaining FAQ answers below are drawn from the homepage and the pricing page.
Common questions
What counts as one analysis?
One credit per finished analysis of one video; transcribing a saved clip costs one from the same balance, and if the download, transcription, or AI step fails, the credit is kept, since charging applies only to something readable.
What does the hook analyzer produce?
Paste a Short and get the shot list behind its hook: a second-by-second breakdown with framing, camera, and technique per shot, plus a recipe to recreate every shot.
What does the free plan include?
The free tier covers up to 3 hook analyses, up to 3 video transcripts, 2 saves per day, and 1 social account, with shot-by-shot storyboards, framing and camera detail, and export to Excel, PDF, and subtitle files.
Which platforms are supported?
TikTok, YouTube, Instagram, RedNote, and any web page can be saved from, with posting to TikTok, YouTube, Instagram, Facebook, and X.
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Sources and checks
Last source review is not a date of product testing. No rating or test result is implied by inclusion. Check the current plan and terms before buying.