Looka vs LogoAI
Looka (Basic $20 / Premium $65 one-time; Brand Kit $96/year, Oct 2026 official figures) sells on 300+ brand template extensions and a mature browser editor; LogoAI ($29 / $59 / $99 one-time) sells on one-time purchase with no subscription, Brand package with brand guideline docs and logo animation. Both are free-to-design, pay-per-package. Budget under $65 needing lots of social materials fits Looka's Brand Kit better; subscription-averse wanting one-and-done fits LogoAI. No hands-on testing of visual quality; no winner declared.
| Decision point | Looka | LogoAI |
|---|---|---|
| Best suited to | Founders and small businesses that want a full DIY brand identity (logo plus social templates, business cards, brand guidelines) without hiring a designer. | Bootstrapped founders who want one predictable purchase, permanent file access, and a complete small-business identity kit. |
| Plans and cost | Basic $20 one-time, Premium $65 one-time, Brand Kit $96/year, Brand Kit Web $129/year (official pricing pages, October 2026). Free to design; paid to download. | Basic $29, Pro $59, Brand $99-$129 one-time (multiple review sources, October 2026; Brand figure varies by source - check official site). Design is free; downloads are paid. |
| Limitations | Designing is free but every download is paid. The $20 Basic package only gives one low-resolution PNG with no transparency, so the realistic minimum is Premium at $ | Free to design, paid to download. Basic ($29) does not include vector files - printers and sign makers need Pro ($59) or above. The Brand tier is reported as $99 in some sources and $129 in others; ve |
Use the same input
A personal blogger wants unified visual branding for a new paid community.
What a successful result must preserve
Compare by total cost of ownership, brand material extensibility, and whether subscription is forced.
Evidence and test status
Official specification comparison. Plan prices, usage allowances and feature claims below come from the two vendors' official pricing and feature pages, re-checked October 2026. We did not run a hands-on test on either tool; no quality winner is declared.
- Looka — Official website ↗ (reviewed 2026-10-24)
- LogoAI — Official website ↗ (reviewed 2026-10-24)