Looka vs Designs.ai
Both are AI brand-kit generators: enter a business name, get logos plus a full identity kit (colors, fonts, social assets). Neither tool's current pricing was verifiable at draft time — check both official sites (both have historically mixed one-time logo purchases with subscriptions). The honest split is taste, not features: generate the same brief on both, compare the logo sets side by side, and buy the one whose output you would actually put on a business card. No measured winner is claimed here.
| Decision point | Looka | Designs.ai |
|---|---|---|
| Best suited to | Founders and small businesses that want a full DIY brand identity (logo plus social templates, business cards, brand guidelines) without hiring a designer. | Small teams, creators and local businesses that want brand, image, video, slides and audio assets produced from one brief in one workspace. |
| Plans and cost | Basic $20 one-time, Premium $65 one-time, Brand Kit $96/year, Brand Kit Web $129/year (official pricing pages, October 2026). Free to design; paid to download. | Annual-billed plans: Go $9.90/month with 500 credits per month (listed with a 1,000-credit limited-time offer), Plus $19.50/month (marked 50% off $39.00) with 2,500 credits, Pro $79.00/month with 10,000 credits, and Enterprise $639.00/month with 100,000 credits. One-time top-ups cost $30 for 2,500 credits, $50 for 5,000 credits and $80 for 10,000 credits. No free plan is listed on the pricing page reviewed. |
| Limitations | Designing is free but every download is paid. The $20 Basic package only gives one low-resolution PNG with no transparency, so the realistic minimum is Premium at $ | Work is metered in monthly credits that scale by plan (500 to 100,000 credits), and seats are capped per plan (1 to 30 users). Extra top-up credits are sold only to active subscribers, are non-refundable and expire one year after purchase. |
Use the same input
Brief both tools with the same fictional company name and industry, then blind-test the top three logos from each with ten people.
What a successful result must preserve
The brief must be identical, testers must not know which tool made which logo, and 'winner' means most testers would use it for a real business.
Evidence and test status
Pricing and feature comparison based on publicly available information. Plan prices, credit allowances and feature claims below come from the tools' official pricing pages or third-party 2026 pricing roundups, re-checked October 2026. We did not run a scored hands-on test; no quality ranking is claimed.
- Looka — Official website ↗ (reviewed 2026-10-24)
- Designs.ai — Your AI creative team, on demand | Designs.ai ↗