Keyword Insights vs KeywordSpy
Both are keyword-research SEO tools but solve different jobs. Keyword Insights (keywordinsights.ai, Oct 2026): Basic $58/mo, Professional $145/mo, Premium $299/mo, $1 7-day trial, pay-as-you-go from $7.99/1,000 keywords; its strength is SERP-based keyword clustering and intent mapping for content planning at scale. KeywordSpy: on-page SEO tool analyzing Google's ranking algorithms (Neural Matching, RankBrain, BERT) with AI writing and content detection; pricing varies widely across sources ($74-144/mo entry, team tiers $244-995/mo), check trykeywordspy.com. Pick Keyword Insights when you need to turn a large keyword list into a clean topical map; pick KeywordSpy when you need page-level on-page optimization guidance against current ranking signals. No hands-on test was run; no accuracy winner is declared.
| Decision point | Keyword Insights | KeywordSpy |
|---|---|---|
| Best suited to | Content teams turning large keyword lists into clustered page plans, briefs, and drafts. | Not verified |
| Plans and cost | Keyword Insights runs on credits: Basic includes 10,000 credits with 1 user seat and 5 workspaces, Professional includes 20,000 credits with 3 seats and 10 workspaces, and Enterprise is custom with custom credits and seats. Credit costs are 1 credit per clustered keyword, 100 credits per content brief, 200 credits per writing-assistant article, and 1,200 credits per AI-agent article. A $1 trial for 7 days includes 5,000 one-time credits. Monthly dollar prices were not displayed on the official pricing page text reviewed, so confirm the subscription price at checkout. | Not verified |
| Limitations | Credits burn fast on big lists, and it is not a full keyword database. | Not verified |
Use the same input
An SEO lead with 20,000 keywords must decide which pages to create and then optimize each page's on-page elements.
What a successful result must preserve
Clustering and intent mapping at scale vs page-level on-page optimization against ranking algorithms.
Evidence and test status
Official specification comparison. Plan prices, allowances and feature claims below come from the two vendors' official pricing and feature pages, re-checked October 2026. We did not run a hands-on test on either tool; no quality winner is declared.
- Keyword Insights — SEO Topical Authority for Google and AI Search Visibility | Keyword Insights ↗, Unbeatable pricing - Keyword Insights ↗
- KeywordSpy — Imported listing. Official details have not been verified.