Brand24 vs Brandwatch

Brand24 and Brandwatch are the self-serve and enterprise poles of social listening. Brand24 publishes transparent tiers: Individual $249/month ($199/month billed annually, 3 keywords, 2,000 mentions), Team $349/month ($299 annual), Pro $499/month ($399 annual), Business $699/month ($599 annual) and Enterprise from $1,499/month, with AI sentiment, storm alerts, presence score and a 14-day free trial (checked October 2026). Brandwatch publishes no price at all: procurement data puts the median signed deal near $50,000/year, with third-party estimates ranging from about $800/month for small teams to $15,000+/month for enterprise configurations, always on annual contracts (checked October 2026). In exchange Brandwatch offers the deepest stack: 100M+ sources, a 1.7-trillion-conversation archive back to 2010, firehose access to X/Twitter, Tumblr and Reddit, and custom ML classifiers. Pick Brand24 when a team can self-serve and needs published pricing; shortlist Brandwatch only when the job needs research-grade archives and enterprise compliance. We did not hands-on test either product, so no quality winner is declared.

Decision point	Brand24	Brandwatch
Best suited to	Brand, PR, and marketing teams that need to track online mentions, sentiment, and competitors across social media, news, blogs, and reviews in one dashboard.	Enterprise brand, research, PR, and social teams that need consumer intelligence, social listening, and social media management across more than 100 million sources.
Plans and cost	Plans billed annually: Individual $199 per month (3 keywords, 2K mentions/mo, 1 user), Team $299 per month (7 keywords, 10k mentions/mo), Pro $399 per month (12 keywords, 40K mentions/mo), Business $599 per month (25 keywords, 100K mentions/mo), and Enterprise from $1499 per month with custom limits. A free 14-day trial is offered, and API access costs an additional fee of $149.	No public prices are published on the pages reviewed, so pricing is unverified. The Plans page describes standard to enterprise plans for each solution and routes buyers to schedule a demo instead of listing rates.
Limitations	The Individual plan is limited to 3 keywords, 2K mentions per month, 1 user, and updates every 12 hours; real-time updates start on higher plans. API access is an extra fee, and Smart Context Search is sold as an add-on.	No public prices, self-serve signup, or free trial are published on the pages reviewed; each solution is sold from standard to enterprise plans through a demo and sales process. The suite is built for large brands and agencies, not small teams.

Decision point

Brand24

Brandwatch

Best suited to

Brand, PR, and marketing teams that need to track online mentions, sentiment, and competitors across social media, news, blogs, and reviews in one dashboard.

Enterprise brand, research, PR, and social teams that need consumer intelligence, social listening, and social media management across more than 100 million sources.

Plans and cost

Plans billed annually: Individual $199 per month (3 keywords, 2K mentions/mo, 1 user), Team $299 per month (7 keywords, 10k mentions/mo), Pro $399 per month (12 keywords, 40K mentions/mo), Business $599 per month (25 keywords, 100K mentions/mo), and Enterprise from $1499 per month with custom limits. A free 14-day trial is offered, and API access costs an additional fee of $149.

No public prices are published on the pages reviewed, so pricing is unverified. The Plans page describes standard to enterprise plans for each solution and routes buyers to schedule a demo instead of listing rates.

Limitations

The Individual plan is limited to 3 keywords, 2K mentions per month, 1 user, and updates every 12 hours; real-time updates start on higher plans. API access is an extra fee, and Smart Context Search is sold as an add-on.

No public prices, self-serve signup, or free trial are published on the pages reviewed; each solution is sold from standard to enterprise plans through a demo and sales process. The suite is built for large brands and agencies, not small teams.

Use the same input

A marketing lead must set up brand monitoring and choose between a transparent self-serve listening tool and an enterprise consumer-intelligence platform.

What a successful result must preserve

The tool must match the organization's buying motion (self-serve vs sales-led) and the data depth actually needed (live mentions vs multi-year archives).

Evidence and test status

Specification comparison based on the vendors' published pricing pages, independent 2026 pricing benchmarks and procurement datasets, checked October 2026. We did not run a hands-on test on either tool; no quality winner is declared.

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